The Company is a culmination of of the vision of its founder
and CEO, Ms. Viring C. Lee. From its humble beginning,
Ms. Lee steered the company to its present stable position. It started
as a hobby of this housewife with two kids. In 1991, when the Philippines
was starting to get back from the ruins of its economic slump, Mt.
Pinatubo eruption in particular, Ms. Lee founded the
New Butterworld Bakeshop. together with her siblings. Starting
its operation in her house, the Company continued to grow as it
expanded outside of Tarlac. In March 1993, the Company inaugurated
its new building that was financed from own operation in order to
increase production capacity.
the products were distributed only in the locality of Tarlac. But
encourage with the favorable customer acceptance of its products,
the company expanded its distribution channels to neighboring provinces
and populated cities. At present, practically the whole of Luzon
region is being served through its sales agents, branch outlet,
franchising and distributorship.